Tuesday, August 14, 2012

Women in the Arts

A Journey to Success-series one

article written by Linda Morgan Smith 

Self Promotion! 

Artists sometimes believe that in order to promote their artwork they may be viewed as egotists or braggarts. While modesty and humility are virtues of character; they will not serve you very well within the stark reality of business competition.  The old axiom that "the squeaky wheel gets the grease," speaks volumes in terms of brand recognition. One must overcome the perception that self promotion is somehow crass and vulgar; so lets start getting "squeaky!

When done properly, self promotion can be done with taste and style in order to attract potential buyers. No one likes someone who is pushy when it comes to sales. High pressure tactics and spam do not work within the realm of arts and crafts. Art and fine crafts are purchases which  reflect the customer's own idea of style. Acquiring art is a long way from buying dish soap.  Artwork should be promoted and marketed as creatively as the artwork itself.

With the advent of the internet, the venues for promoting your art is almost infinite and mostly free. Even within the knowledge that cyber marketing is an accessible way to market,  the questions to ask  are: "What will be your strategy in this age of vasts amounts of information?": "How will  my artwork stand out from the crowd?"

Mapping your strategy is essential. It does not have to be perfect but you should make a list of all the potential ways you can promote yourself online. We all know that Facebook pages and blogs are ways to get the word out, but, how to use those blogs and fan-pages takes strategy.  

My next article on self promotion will include free tips on how to promote yourself online and offline. Stay tuned! 

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